You laboriously write amazing content for hours. You proofread, edit, choose the best image, and squeeze out your creative juices for your posts. Yet, no one seems to pay attention. What have you been doing wrong? Maybe it’s not you. Maybe it’s your audience. But is it too technical to know who they are? Not really. There are simple ways to find out who your target audience is.
Who are in your tribe?
If your content is good, then people would read and even share it. But if it’s not the right audience, they will not stay or keep coming back. This means low traffic and for marketers, low or no sale.
Who you are ?
Who are you as a brand? What do you offer and what can people benefit from visiting your site or being your customer? It is only when you have determined what your brand is and what your purpose is for can you start targeting a certain audience.
Simple Ways to Find Out Who Your Target Audience is
Utilize Google Analytics
Find out information about your audience using Google Analytics. For example, the Social section under Acquisition shows who your audience are and how your audience are sharing or engaging your website on social media platforms.
In your Landing Page on the other hand, you will see which of your content works on social media.
Once you’ve figured out how your audience behaves, what they often visit and what they share, it will be easier to write content for them.
Google Analytics of course shows many things you can learn from or get idea about your audience such as their behavior, demographics, language and even the kind of device they use.
What is a better way of getting to know your fans or followers than asking them directly? Polls or surveys are great and effective ways of finding out more about your audience.
Ask questions about your audience’s concern that is related to your product or service. What are they looking for, what do they need, what makes them happy and what annoys or discourages them?
In preparing surveys, make the questions interesting or the process fun. It will be great if at the end of the survey, your audience know they’re getting something in return. Not everyone could spare a couple of minutes or so answering a survey. You may opt to offer them a freebie which they can claim after completing the set of questions you prepared.
As a bonus, your audience will feel that you are concerned about how they’re feeling and you value their opinion. A customer who feels valued will stay and even put in some good words for you to others.
First, you should set up a Facebook page. An effective and easy way to update your audience is by posting on your Facebook page. People are spending a major amount of their time online and mostly browsing on their Facebook timeline.
Ask your audience to like your page and turn on Notification button in order to see your updates.
Now that you have a Facebook page, use Facebook Insights to determine who your “people” are. Under Insights section, you can check which post gets the most engagement. You can also see your audience’s demographics, age bracket, and language.
Judging from what they share, react or comment on, you will know which post or content interests them or what doesn’t work.
If you have a Facebook group for your customers, followers or fans, you can also post a poll there. Engaging with your audience in the group can give you an idea about them too. Ask simple random questions or ask them with multiple choice answers to see what resonates with them the most.
Check your competition
Another simple and smart move of finding out who your audience is or who you should be targeting is by checking your competition’s followers. Who are following them, what are they most engaged with, what are they raving about and what turns them off?
By finding out what people with the same niche as yours are interested and not interested with, you find out what ticks them or not. You will now be able to prepare contents that will be more appealing to them.
Finding out and targeting your audience is very important. They are the ones who keep your website going. It is through the traffic that they bring that your brand keeps on and succeeds. Your target audience is a major factor in the success and failure of your brand.
Who are you writing for? Find out who your target audience is.
#WritingWednesday on The Frangipani Creative is now a month old. Do join us.
- Fiction: There is an urban legend floating around about a taxi that doesn’t take you where you want to go, but rather where you need to go. Write about a character that gets into this taxi. Where do they go and why? Alternately – who or what is the driver? (Credit)
- Non-fiction: Write a critical review of your favorite television show. What made it so good? Could it have been better? Provide a detailed analysis of its strengths and weaknesses. (Credit)
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