As bloggers branding is a very important aspect of our work. In my quest to read more books to improve myself and share with you, dear reader, I came across: Harness the Power of Personal Branding and Executive Presence. I’m glad to share a short review with you today.
Harness the Power of Personal Branding and Executive Presence
Book Description
Harness the Power of Personal Branding and Executive Presence has one purpose -to show you how to embody your authenticity and elevate your life and career.
Within these pages, the author, a certified professional coach, provides you with a clear and concise process to create a plan for your brand and shows you how to:
– Craft and communicate your brand message. How do you answer the question, “What do you do?” Do you tell people your title? When you do, you don’t add value to your cause to impress upon our audience the value you bring. Learn how to answer, “What do you do?” in a way that intrigues people to want to know more about what you do and the problem you can help them solve.
– Leverage your skills, talents, abilities, experiences, and networks for greater success. Have you ever assessed your brand equity? Do you even know what it means? Brand equity includes the tangible and intangible assets you have that position you as an expert. It’s what people come to expect from your brand based on your record, relationships, and reputation. You’ll assess and measure your brand equity, so you know your brand’s strengths and how to best position them.
– Build strategic partnerships to expand your brand. Do you want to create alliances and build partnerships, but you don’t know how? It’s vital to develop connections that are substantial, influential, and mutual to keep your career or business on a continuous incline. When you consider a partnership, it should be significant for your growth and theirs. The scope of your influence and network should expand, and there must be mutual value. You’ll get the strategy on how to identify and build the right partnerships for added credibility and influence.
– Effectively promote yourself to get your audience’s attention without being boastful. How do you combine everything you’ve learned to promote your brand and advance your career? Harness the POWER gives you the wisdom you need to become the expert at the table, the go-to person in the company, or wherever you desire your brand to take you.
Harness the power of your true essence with executive presence and watch your life and career soar!
The Author
S. Renee Smith is a nationally recognized self-esteem, branding and communications expert, coach and speaker who is passionate about sharing her philosophy on personal, professional, and spiritual growth. Teased and bullied, at age 12 she read her first book on self-development and became hooked after she applied what she learned and was voted by her peers queen of the school, most popular, best personality and friendliest.
Overcoming the agony of her experiences of being bullied at work, she is on a mission is inspire individuals to go within to discover the truth of who they are, courageously speak up for themselves and confidently pursue their deepest desires whether in the workplace or as an entrepreneur.
She is a clear thinker, who offers readers pragmatic, easy to follow advice on how to discover their truth and distinguish themselves as they seek personal, professional and spiritual success.
S. Renee has worked with over 100 organizations across nine different industries, coached hundreds of small business owners and is a resource to the media. Among many honors, her work has been recognized by Delaware House of Representatives and Mayor Byron Brown declared July 17, 2010 S. Renee Smith Day in Buffalo, NY.
My review 4/5
The author asked the most uncomfortable questions that made me think a lot about my mindset and the way I think of my ‘brand’. It also made me review who is in my network and how they endorse me. I was especially impressed by this statement: Brand development is an intentional process. The author goes on to show how our perception of self, affects our brand and how we be authentic and yet recreate our brand.
I found the book both motivating and challenging and very useful at this point in my life.
I received this book via NetGalley in exchange for an honest review.
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