Wouldn’t it be nice to come up with a fresh new post regularly and increase your SEO page rankings significantly? But who’s got the time to do that? I’m telling you now: you have and you should. Find the time. I’m talking about the importance of blogging regularly and overcoming its challenges.
The Importance of Blogging Regularly and Overcoming Its Challenges
Why Blog Regularly ?
Higher page ranking
The most important reason for blogging regularly is to increase your SEO or search engine optimization. Search contents like Google regularly crawl sites for new contents. The more consistent you are in updating your blog, the higher the chance that you will appear on top of the search engine. More audience, more influence, and for most that means better business or more profit.
Keep and grow your audience
When people check your site and they see that you have fresh posts every time, they would keep on coming back to read more. When a new visitor sees that you are constantly updating your blog, they would presume that you are active, serious with what you do, and will continue to find the relevant information they need from your niche. You make a following and you grow them over time. Returning visitors can add great value to your site.
Regular visitors will tend to leave comments wherein you can build a relationship with them or they can build a relationship among each other.
Be an authority
Have an online presence. Regularly updating on your blog will give the impression that you are an expert or an authority in your niche. You have fresh new ideas, you are up to date with the trend, and you know what you are talking about. In short, you are an authority in your field.
Audience will start respecting your views and trusting your opinion. They will consider you as a reliable source of information. That means they will frequently visit your site and even share your content that will help increase your following and ranking online.
The more you update your blog, the more opportunities for you to promote your product or service. No need to pay someone to promote your brand. You can do it on your own by constantly telling stories about it through regular blogging.
There are a billion blogs on the internet…and counting! Imagine if among these number, you rank on top when someone search for a certain keyword. Potential customers or clients could easily find you.
For your own good
Blogging regularly means exercising your writing muscles all the time. It means you are constantly thinking about new topics, composing new articles, researching significant articles related to the topic, and working out your brain cells.
Constant blogging is an opportunity for you to improve your writing skills, discipline, and develop your talent. It is not just about SEO ranking and online presence after all. It’s also for your mental health and development.
“But who’s got the time?” you may ask.
I will say it again: you have the time and you should make time for it. You now know the benefits and importance of blogging regularly.
Overcoming the challenges of doing it is now the concern. How to do it? Here are some tips:
How to overcome the challenges of blogging regularly
It is helpful to have a calendar where you can keep track of your publishing schedules and what topics you need to prepare next.
Plot on your calendar when you need to start the draft, when you should publish it, and what else you need to do in between.
Decide what day or days you need your articles to go live. Choose a day which you think is the best to get a high reach or engagement.
Check your stats to see which day and time works to your advantage. Also consider the audience’s age, gender, interest so it is easier for you to plan how to approach a certain topic.
Be in it
Make it part of your habit to blog consistently. Condition your mind what you need to do. If you need to go for a walk to get into the mood for writing, do it. There are also foods that can help you write better. If you need to motivate yourself, set certain rules for yourself (or others affecting your schedule), or have a break to help you get into the purpose of blogging regularly, work on it.
In the end, you’re the only one who can ultimately help yourself overcome the challenges of blogging regularly.
Google is now prioritizing quality content over something that’s manipulatively written to increase SEO. The post should not just be SEO friendly then but also relevant. A good post will be worth sharing and so will increase your audience reach.
Get into the habit of blogging regularly and find online success. After all, isn’t that your purpose of starting a blog?
This post was first published on Write Tribe.